Social media influence campaigns are strategic efforts to shape public opinion, influence behavior, or disseminate information through social media platforms. These campaigns involve the intentional use of social media channels to amplify messages, sway public sentiment, and engage with target audiences. Social media influence campaigns can be conducted by various actors, including individuals, organizations, or state-sponsored entities. They may employ tactics such as creating and sharing persuasive content, leveraging influencers, utilizing targeted advertising, spreading disinformation, or promoting specific narratives. The aim of social media influence campaigns is to shape perceptions, mobilize support, or manipulate public discourse on specific topics or issues.