Influence campaigns refer to coordinated efforts by individuals, groups, or organizations to shape public opinion, manipulate perceptions, or influence decision-making processes. These campaigns often utilize various communication channels, including social media, traditional media, online platforms, and interpersonal interactions, to disseminate information or misinformation strategically. The objective of an influence campaign can vary, such as swaying public opinion on specific issues, promoting certain ideologies, destabilizing adversaries, or influencing electoral processes. Influence campaigns can involve the use of targeted messaging, propaganda, disinformation, or other persuasive techniques to achieve their goals.